Privacy Policy


I understand that your privacy is important to you and that you care about how your personal data is used and shared online. I respect and value the privacy of everyone who visits this website, theconversiondesigner.com (“My Site”) and will only collect and use personal data in ways that are described here, and in a manner that is consistent with My obligations and your rights under the law.

1.   Definitions and Interpretation

In this Policy, the following terms shall have the following meanings:

“Account” means an account required to access and/or use certain areas and features of My Site;

“Cookie” means a small text file placed on your computer or device by My Site when you visit certain parts of My Site and/or when you use certain features of My Site. Details of the Cookies used by My Site are set out in section 13, below;

“Cookie Law” means the relevant parts of the Privacy and Electronic Communications (EC Directive) Regulations 2003;

“personal data” means any and all data that relates to an identifiable person who can be directly or indirectly identified from that data. In this case, it means personal data that you give to Me via My Site. This definition shall, where applicable, incorporate the definitions provided in the EU Regulation 2016/679 – the General Data Protection Regulation (“GDPR”); and

“I/Us/Our/My/Me” means Andrew Ward and theconversiondesigner.com.

2.   Information About Us

2.1   My Site is owned and operated by theconversiondesigner.com.

3.   What Does This Policy Cover?

This Privacy Policy applies only to your use of My Site. My Site may contain links to other websites. Please note that I have no control over how your data is collected, stored, or used by other websites and I advise you to check the privacy policies of any such websites before providing any data to them.

Please read this Privacy Policy carefully and ensure that you understand it. Your acceptance of My Privacy Policy is deemed to occur upon your first use of My Site. If you do not accept and agree with this Privacy Policy, you must stop using My Site immediately.

4.   Your Rights

4.1   As a data subject, you have the following rights under the GDPR, which this Policy and My use of personal data have been designed to uphold:
4.1.1   The right to be informed about My collection and use of personal data;
4.1.2   The right of access to the personal data I hold about you (see section 11);
4.1.3   The right to rectification if any personal data I hold about you is inaccurate or incomplete (please contact Me using the details in section 14);
4.1.4   The right to be forgotten – i.e. the right to ask Me to delete any personal data I hold about you (I only hold your personal data for a limited time, as explained in section 6 but if you would like Me to delete it sooner, please contact Me using the details in section 14);
4.1.5   The right to restrict (i.e. prevent) the processing of your personal data;
4.1.6   The right to data portability (obtaining a copy of your personal data to re-use with another service or organisation);
4.1.7   The right to object to Me using your personal data for particular purposes; and
4.1.8   Rights with respect to automated decision making and profiling.
4.2   If you have any cause for complaint about My use of your personal data, please contact Me using the details provided in section 14 and I will do My best to solve the problem for you. If I are unable to help, you also have the right to lodge a complaint with the UK’s supervisory authority, the Information Commissioner’s Office.
4.3   For further information about your rights, please contact the Information Commissioner’s Office or your local Citizens Advice Bureau.

5.   What Data Do I Collect?

Depending upon your use of My Site, I may collect some or all of the following personal and non-personal data. Please also see My Cookie Policy:

5.1   name;
5.2   business/company name;
5.3   contact information such as email addresses and telephone numbers;
5.4   demographic information such as post code, preferences, and interests;
5.5   financial information such as credit / debit card numbers;
5.6   IP address;
5.7   web browser type and version;
5.8   operating system;
5.9   a list of URLs starting with a referring site, your activity on My Site, and the site you exit to;
5.10   details of your development.

6. Use of Your Information

6.1   All personal data is processed and stored securely, for no longer than is necessary in light of the reason(s) for which it was first collected. I will comply with My obligations and safeguard your rights under the GDPR at all times. For more details on security see section 7, below.

6.2   My use of your personal data will always have a lawful basis, either because it is necessary for My performance of a contract with you, because you have consented to My use of your personal data (e.g. by asking for a quote), or because it is in My legitimate interests.

Specifically, I may use your data for the following purposes:

6.2.1   Providing and managing your Account;
6.2.2   Providing and managing your access to My Site;
6.2.3   Personalising and tailoring your experience on My Site;
6.2.4   Supplying My services to you (please note that I require your personal data in order to enter into a contract with you);
6.2.5   Personalising and tailoring My services for you;
6.2.6   Replying to emails from you;
6.2.7   Supplying you with emails that you have opted into (you may unsubscribe or opt-out at any time by clicking on the unsubscribe link in any emails I send;
6.2.8   Market research;
6.2.9   Analysing your use of My Site and gathering feedback to enable Me to continually improve My Site and your user experience;

6.3   With your permission and/or where permitted by law, I may also use your data for marketing purposes which may include contacting you by email with information, news and offers on My services. I will not, however, send you any unsolicited marketing or spam and will take all reasonable steps to ensure that I fully protect your rights and comply with My obligations under the GDPR and the Privacy and Electronic Communications (EC Directive) Regulations 2003.

6.4   You have the right to withdraw your consent to Me using your personal data at any time, and to request that I delete it.

6.5   I do not keep your personal data for any longer than is necessary in light of the reason(s) for which it was first collected. Data will therefore be retained for the following periods (or its retention will be determined on the following bases):

6.6   The information you provide to me when requesting a quote will be retained for up to 7 years. If you instruct me to carry out work for you, your client file will stay on record for up to 7 years.

6.7   I may need to share your information with professional advisors, local authorities and public bodies in order to provide you with the service you have requested from Us.

7.   Storing Your Personal Data

In operating my website it may become necessary to transfer data that I collect from you to locations outside of the European Union for processing and storing. By providing your personal data to us, you agree to this transfer, storing or processing. I do our upmost to ensure that all reasonable steps are taken to make sure that your data is treated and stored securely.

Unfortunately, the sending of information via the internet is not totally secure and on occasion such information can be intercepted. I cannot guarantee the security of data that you choose to send me electronically. Sending such information is entirely at your own risk.

7.1   Data security is very important to Us, and to protect your data I have taken suitable measures to safeguard and secure data collected through My Site.

7.2   Steps I take to secure and protect your data include:

7.2.1   Using SSL certificates on this website to protect your information, storing any hard copies of documents in inside an access-controlled office and restricting access to my online systems with effective password policies.

8. Disclosing Your Information

8.1   I will not disclose your personal information to any other party other than in accordance with this Privacy Policy and in the circumstances detailed below:

  1. In the event that I sell any or all of my business to the buyer.
  2. Where I am legally required by law to disclose your personal information.
  3. To further fraud protection and reduce the risk of fraud.

8.2   I may sometimes contract with third parties to supply services to you on My behalf. These may include payment processing, delivery of goods, search engine facilities, advertising, delivery of services and marketing. In some cases, the third parties may require access to some or all of your data. Where any of your data is required for such a purpose, I will take all reasonable steps to ensure that your data will be handled safely, securely, and in accordance with your rights, My obligations, and the obligations of the third party under the law.

8.3   I may compile statistics about the use of My Site including data on traffic, usage patterns, user numbers, sales, and other information. All such data will be anonymised and will not include any personally identifying data, or any anonymised data that can be combined with other data and used to identify you. I may from time to time share such data with third parties such as prospective investors, affiliates, partners, and advertisers. Data will only be shared and used within the bounds of the law.

8.4   In certain circumstances, I may be legally required to share certain data held by Us, which may include your personal data, for example, where I am involved in legal proceedings, where I am complying with legal requirements, a court order, or a governmental authority.

9.   How Can You Control Your Data?

9.1   In addition to your rights under the GDPR, set out in section 4, when you submit personal data via My Site, you may be given options to restrict My use of your data. In particular, I aim to give you strong controls on My use of your data for direct marketing purposes (including the ability to opt-out of receiving emails from Me which you may do by unsubscribing using the links provided in My emails and at the point of providing your details and by managing your Account).

9.2   You may also wish to sign up to one or more of the preference services operating in the UK: The Telephone Preference Service (“the TPS”), the Corporate Telephone Preference Service (“the CTPS”), and the Mailing Preference Service (“the MPS”). These may help to prevent you receiving unsolicited marketing. Please note, however, that these services will not prevent you from receiving marketing communications that you have consented to receiving.

10.   Your Right to Withhold Information

10.1   You may restrict My use of Cookies. For more information, see section 12 My Cookie Policy.

11.   How Can You Access Your Data?

You have the right to ask for a copy of any of your personal data held by Me (where such data is held). Under the GDPR, no fee is payable and I will provide any and all information in response to your request free of charge. Please contact Me for more details at [email protected].

12.   Use of Cookies

12.1   This Site may place and access certain first party Cookies on your computer or device. First party Cookies are those placed directly by Me and are used only by Us. I use Cookies to facilitate and improve your experience of this Site and to provide and improve My services. I have carefully chosen these Cookies and have taken steps to ensure that your privacy and personal data is protected and respected at all times. You can read my full cookie policy here.

13.   Third Party Links

On occasion, I include links to third parties on this website. Where I provide a link it does not mean that I endorse or approve that site’s policy towards visitor privacy. You should review their privacy policy before sending them any personal data.

14.   Contacting Me

Please do not hesitate to contact me regarding any matter relating to this Privacy Policy. Please contact Me by using the form on my contact page.

15.   Changes to This Privacy Policy

I may change this Privacy Policy from time to time (for example, if the law changes). Any changes will be immediately posted on My Site and you will be deemed to have accepted the terms of the Privacy Policy on your first use of MySite following the alterations. I recommend that you check this page regularly to keep up-to-date.