Creating a newsletter is one of the best ROI activities you can do.

But it takes time.

Especially if you don’t have a big audience to start off with.

There is a faster way to build your list though. I call it Newsletter Fuel.

I’m going to show you a simple method I’ve been using to grow my list fast AND get paid to do it.

In fact, I added 50 people to my list and made $611 in my first week using this system.

Let’s get straight into it.

The idea is simple…

Once your low-ticket product covers your ad costs, you’re able to add people to your list AND acquire high-paying customers completely free.

Here's how to do it:

If you’ve already got a newsletter - great.

If not, it’s never too early to get started.

Think about the knowledge you have that can be packaged up and put into a newsletter.

You should create a newsletter that helps the type of person who would be your dream client in the future.

There are tons of ways to create it.

Any platform like ConvertKit, WordPress, and ClickFunnels will work well.

I use Brevo for my emails and WordPress with OptimizePress to create websites.

That’s because they offer unlimited flexibility for a low cost.

Any email platform like Brevo will allow you to create automated sequences.

That means that someone will sign up and then they will automatically get an email.

Then you can set a delay and schedule another email for later. Then another one and another one.

I’d recommend at least 5 emails to start off with.

What you put in these emails depends on what you offer.

For me, I decided to create a free course.

Courses are great because they are actionable, specific, valuable and tend to get great engagement.

I did a 5-day email course that teaches people how to make their website better.

Once someone has signed up for whatever you’re offering, it goes without saying that you need to provide them with valuable emails.

The emails should focus on helping, not selling.

But you will include a small call to action that leads to your low-ticket offer in every email.

Now your newsletter is ready, you need a low-ticket product.

(You don’t have to wait for this to be ready before you launch your newsletter though. Tell everyone you can about your newsletter and start getting subscribers as soon as possible)

What should your low-ticket product be?

It should be a very useful, high-quality product in the £20 to £40 range that your target audience would find very useful.

It should solve a specific problem for your audience and showcase your expertise.

Ideas to include in your low-ticket product:

I created a product called the Conversion Fuel Framework. It’s a tool that anyone can use to guide them through creating a high-converting website.

It is targeted specifically at online creators - my ideal type of client.

My offering looks like this:

I’ll explain how this all comes together later. So let’s move on to the next section…

Your opt-in page should be very simple. The basic components are:

How do you make an opt-in page?

That will take too long to explain in detail here, but you can use any modern page builder/funnel builder to do it.

My favourite is OptimizePress which runs on WordPress. It takes a bit longer to learn how to set up WordPress on your own host but trust me, it’s well worth it.

If you choose not to do that, you’ll be stuck with using very limited tools like Carrd and ConvertKit or using expensive all-in-one solutions like Clickfunnels.

When someone signs up for your newsletter, you need to send them to a thankyou page (you can also have your thankyou message displayed directly on the low-ticket sales page. This is a better strategy but takes a bit more work).

The thankyou page should be very simple. It should:

When someone follows the link from your thankyou page they will visit your low-ticket product sales page.

This is the same sales page that you will promote in your email list from time to time.

You don’t need anything crazy here.

Create a simple sales page using a web builder of your choice. WordPress & OptimizePress is great for this.

(If you want to know how to create a good sales page, check out my Conversion Fuel Framework.

Now you need the final piece of the funnel - the upsell for the mid-ticket product.

This is a sales page that is shown when someone buys your low-ticket product.

This step is NOT essential. You can sell your mid-ticket product via your email list, but imagine checking your emails in the morning to see a new sale of your mid-ticket product that happened automatically.

This page should have these elements:

If they buy it, they need to be redirected to a thankyou page thanking them for the high-ticket purchase.

If they decline it, they need to be redirected to a thankyou page thanking them for the low-ticket purchase.

This part is pretty straightforward.

You just need a service to provide.

This could be a consultation call, a custom report, or a productised service.

Do some brainstorming and come up with some ideas on what you can provide in the £300 - £600 range.

Don’t get too caught up on the price. There is no right or wrong price. Experiment and come up with something that people buy that also gives you the profit you want.

The same goes for your high-ticket product.

What you provide is totally up to you.

For me, it is a custom website project. The price could be anything from a few thousand pounds to 10k +.

If you’ve never run ads before, this part may be daunting.

But don’t worry. X ads are very straightforward.

Head to https://ads.twitter.com/

And get verified if you’re not already because you need to be verified to run ads.

There are guides on running X ads online so I’m not going to tell you how the interface works, so I won’t waste time on that - I’m giving you the strategy.

First, you’ll need to install the Twitter pixel and set up some events.

I have events set up for when people sign up for the newsletter when they buy the low-ticket product and when they buy the mid-ticket product.

Here’s the guide on how to set up your Twitter pixel.

Once that is done, we can start the campaign…

Before you create an ad, create a post on X with a link to your opt-in page.

We’ll then choose this post as an ad.

This means you get a double whammy of an organic post boosted with paid traffic.

Try to come up with a good hook and tell the reader about the benefits of what you’re offering.

Use an image to preview your opt-in page.

Here’s my ad:

Is it great? not really. But it does the job.

Now on the ad creation page, choose ‘Use existing ad’ and choose the organic post you created.

Then hit next.

Verify everything looks good and publish your campaign!

In a perfect world, your ads will start kicking ass right away and you’ll make a ton of money and make a living as a guru telling everyone how to start an online business.

But it won’t be simple.

This is where you’ll need to experiment.

Experiment until you get results. Then scale.

Here’s what I do:

Here’s how you make decisions on what to tweak until you get success:

Rethink the opt-in page design or the offer.

Rethink the ad targeting.

Keep running until you spend what your low-ticket product costs. At the recommended £0.30 per click you’ll get 100 clicks for £30.

Let’s say you had a conservative 20% opt-in rate.

That means you added 20 people to your list for £30. £1.5 per lead. Not bad.

This also means that 20 people find out about your low-ticket product for that same £30.

If 1 in 20 buy it right off the bat, you’ve covered your ad cost.

You’ll also have plenty of opportunity to sell to them now they are on the list.

This means that people are not interested in the ad so the CTR is low and the CPC is high.

Change the ad and/or try some new targeting.

If the metrics generally look good, but nobody is buying your low-ticket product then you need to rethink the product. Now you have people on your list so ask them what they want.

Experiment with pricing.

Experiment with your sales page.

Try to determine if the issue is the offer itself or the sales page setup.

You can still make this campaign work with your mid-ticket and high-ticket sales, but you may need to pause the campaign if your ad costs run too high and eat into your margins too much.

Try to get your low-ticket product working and then go again.

This is what we want!

Now it’s time to increase your budget.

Try new ads.

Target new people.

Target new countries.

Scale as much as you can.

Never stop learning.

Here’s a juicy example of the kind of results you can get with this strategy using fairly conservative numbers:

100 people hit your opt-in page at £0.40 per click.

£40 spent.

20 people opt into your newsletter.

£2 per lead.

1 in 20 buy your low ticket product for £30.

£30 made (£10 loss so far)

1 more person buys during the email campaign.

£40 spent. £60 made (£20 profit).

The campaign keeps running until you send 1000 people to your opt-in page

£400 spent.

200 people join the list (20% opt-in rate. £2 per lead)

Low ticket sales continue at around 10%.

20 low-ticket sales of £30 = £600 (£200 profit).

Here’s where the magic happens:

1% of people buy your mid-ticket, £500 product.

0.5% of people buy your high-ticket £5k service.

Total spend:
£400

Total profit:
£200 from low-ticket sales.

£1000 from mid-ticket sales (2 sales at 1% conversion rate).

£5k from high-ticket sales (1 sale at 0.5% conversion rate).

(Now imagine if the lifetime value of that high-ticket client is £20k)

I hope these numbers inspire you.

It took me 2 days to get my first mid-ticket sale for $500.

I was making a profit from the low-ticket sales from day 1. Currently, the ad costs are slightly exceeding the low-ticket sales but the mid and high-ticket sales still make me plenty of money.

Remember that your campaign will vary.

It can perform amazingly well one day and terribly the next.

You need to keep testing to find the ideal combination of ads, products and targeting.

If you notice your campaign performing well and then doing worse as time goes on (lower CTR and higher CPC) then pause the campaign and try a new one with different targeting and ads.

This is because the audience your ad is being shown to is likely quite small. Your ad will fatigue fairly quickly once people have seen it and started ignoring it.

Fresh targeting and fresh creatives fix this.

Or simply pause a winning campaign for a few weeks and then activate it again.

Find out how to make your website convert with my 5-day email course for solopreneurs, coaches, consultants and online business owners.

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