The thankyou page is one of the most underutilized pages on most websites.
Your thankyou page can boost your conversion rates, impress your potential customers or provide you with useful feedback.
You’ll learn how to do each of these below.
Dedicated thankyou pages
To make the most of your thankyou page, use a dedicated page. This allows you to make full use of the page.
Arbtech takes people who have requested a quote to this dedicated landing page. There is no confusion that they have submitted the form correctly and they are in the right place.
Clarity
The thankyou page needs to make it very clear that the user has been successful in getting in touch, placing an order, or whatever goal the website has.
Once on the thankyou page, the messaging should be very clear and simple. The user should be thanked for their order or enquiry and be told what will happen next.
Upsells, cross-sells and different services
The thankyou page is your chance to ask for something else. You have the user’s undivided attention now!
For lead generation websites, you could:
- Tell them about different services and ask them to get in touch about those
- Ask them to share your website
- Ask them to fill in a survey to get game-changing feedback which helps you make more money in the future
- Build trust and make them like you more by having a video of the business owner thanking you and explaining what will happen next, talking about the companies mission etc
This example from Arbtech shows a video of the CEO thanking the visitor and telling them what will happen next. They also show their social proof and tell the visitor about different services and has another button to request a quote for a related service.
Here’s a great generic thankyou page from Arbtech which does a great job of showing that the form has been submitted and letting the user know about different services they may not be aware of.
Videos
Using video on your landing pages is a great way to build trust and make your visitors like you more. You could have a video of the business owner thanking you and explaining what will happen next or talking about the company’s mission.
Here’s how Arbtech uses a video to say thanks for requesting a quote.
The use of video and social proof makes Arbtech stand out. Competitors who use boring generic thankyou pages will soon be forgotten when their quotes hit a potential client’s inbox. Arbtech will already be the obvious choice as they have built trust and credibility early on.
Surveys
One of the best things you can do with a thankyou page is get feedback from your visitors.
Your visitors will be able to tell you how they think your website could be better, what was missing or what they liked best.
The best question you can ask in your landing page survey is:
‘What nearly stopped you from [getting a quote][getting in touch] today?’
That question alone will provide you with some game-changing feedback. You can read about how to set up a thankyou page survey using Survey Monkey in this survey guide.
Single Grain use the thankyou page as an opportunity to find out more about their customers using a survey:
