Thankyou page

The thankyou page is one of the most underutilized pages on most websites.

Your thankyou page can boost your conversion rates, impress your potential customers or provide you with useful feedback.

You’ll learn how to do each of these below.

Dedicated thankyou pages

To make the most of your thankyou page, use a dedicated page. This allows you to make full use of the page.

Unbounce takes visitors to this dedicated landing page when they download their ebook. There is no confusion that they have submitted the form correctly and they are in the right place.


The thankyou page needs to make it very clear that the user has been successful in getting in touch, placing an order, or whatever goal the website has.

Once on the thankyou page, the messaging should be very clear and simple. The user should be thanked for their order or enquiry and be told what will happen next.

Upsells, cross-sells and different services

The thankyou page is your chance to ask for something else. You have the user’s undivided attention now!

For lead generation websites, you could:

  • Tell them about different services and ask them to get in touch about those
  • Ask them to share your website
  • Ask them to fill in a survey to get game-changing feedback which helps you make more money in the future
  • Build trust and make them like you more by having a video of the business owner thanking you and explaining what will happen next, talking about the companies mission etc

For e-commerce websites you can do all of the above as well as:

  • Provide a discount on the next order
  • Upsell to different products and services
  • Cross-sell suitable products and services
  • Provide tracking information
  • Ask them to create an account if they don’t have one already

Amazon makes it very clear that orders have been placed successfully, provides a way to share your purchase on social media and suggests other items to buy.

Here’s a great generic thankyou page from Arbtech which does a great job of showing that the form has been submitted and letting the user know about different services they may not be aware of.

Here’s another example of cross-selling on an e-commerce website.

This is an upsell on a direct response info offer. The thankyou page is used like a standalone sales page for a more expensive product.

Axis Social do the same thing here. Once the free guide is on the way they try to get you to speak to an ad strategist.


Using video on your landing pages is a great way to build trust and make your visitors like you more. You could have a video of the business owner thanking you and explaining what will happen next or talking about the company’s mission.

Here’s how Arbtech uses a video to say thanks for requesting a quote.

The use of video and social proof makes Arbtech stand out. Competitors who use boring generic thankyou pages will soon be forgotten when their quotes hit a potential client’s inbox. Arbtech will already be the obvious choice as they have built trust and credibility early on.

Bucketlist Bombshell does a great job with their thankyou page too. Their video helps you get to know the people behind the website, builds trust and makes you like them. If you like them, you’re much more likely to buy from them in the future right?


One of the best things you can do with a thankyou page is get feedback from your visitors.

Your visitors will be able to tell you how they think your website could be better, what was missing or what they liked best.

The best question you can ask in your landing page survey is:

‘What nearly stopped you from [buying][getting a quote][getting in touch] today?’

That question alone will provide you with some game-changing feedback. You can read about how to set up a thankyou page survey using Survey Monkey in this survey guide.

Crate&Barrel asks buyers to fill in a survey as well as providing important information about the order.

Single Grain use the thankyou page as an opportunity to find out more about their customers using a survey:

Unbounce knows the value of getting feedback from customers. On their thankyou page for a free download, they ask visitors o fill in a quick survey.